Why models pick one brand over another, what the research shows, and how to be the answer. Sourced. Structured. In the open.
By J. Barbush and L. Ramirez, Cast Iron LA.
Less than a 1% chance the same brand list appears twice. AI does not hold positions. It resolves a fresh answer every time someone asks.
85% of what ChatGPT retrieved was never shown to the user. Getting retrieved is not the goal. Getting used is.
100 citations in 25 days, zero brand mentions. A ghost citation works for your content and does nothing for your name.
48% earned, 30% commercial, 23% owned. The brand graph is built mostly off your own site, on surfaces you do not control.
40 to 60% of cited domains change month over month. Citation is not a trophy. It is a position you have to keep resolving.
615 times more variation across platforms than within them. Resolution is not one answer. It is one answer per room.
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